Into Music Store on YouTube
We've been making YouTube videos since 2025 of the store, and our channel has grown into one of the most genuine and entertaining drum channels in the UK. No studio setups, no scripted nonsense - just real drums, real conversations, and a real look at what life is like running a specialist drum shop in Lincolnshire.
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A Week at Into Music
Our most popular series - and the one that really captures what Into Music is all about. A Week at Into Music follows the team through a typical week at the store: the stock that comes in, the customers who visit, the deals that get done, and the conversations that happen along the way.
If you've ever wondered what it's actually like inside a specialist drum shop - the pre-owned kits that arrive needing work, the rare finds, the part exchanges, the characters who walk through the door - this is the series for you. It's honest, unscripted, and genuinely entertaining whether you're a serious drummer or just someone who loves the world of music retail.
Many of our customers tell us they watched A Week at Into Music before visiting us in person - and that it's exactly what made them want to make the trip. We think that says it all.
Watch A Week at Into Music on our YouTube channel
What Else You'll Find on the Channel
- Drum kit reviews and demos - we play the kits we sell, so you can hear exactly what they sound like before you buy. No samples, no studio trickery - just the kit in the room.
- Cymbal demos - individual cymbal demos from our range, including hand-selected Meinl Byzance and other premium pieces
- Unboxings and new arrivals - be the first to see new stock as it arrives at the store
- Pre-owned finds - some of the most interesting pre-owned kits and snares that come through our doors get their own video
- Store vlogs - a behind-the-scenes look at the store, the team, and the day-to-day of running Into Music
- Product spotlights - deep dives into specific products, brands, and gear we're excited about
Why Watch Into Music on YouTube?
There are a lot of drum channels on YouTube. Most of them are filmed in perfect studios with perfect lighting and perfect sound. Ours isn't - and that's the point.
When you watch an Into Music video, you're watching real gear being played in a real shop by people who genuinely love drums. You'll hear Harpar's Bar mentioned. You'll see Ralph make an appearance. You'll watch Jake get excited about a snare drum that came in that morning. It's the kind of content that makes you feel like you're already part of the Into Music family before you've even visited.
And if a video makes you want to come and see us - the kettle is always on.
Subscribe and Stay in the Loop
New videos go up regularly. Subscribe to make sure you don't miss new arrivals, reviews, and the latest episodes of A Week at Into Music.
Subscribe to Into Music Store on YouTube
You can also follow us on social media and sign up to our newsletter to stay up to date with new stock, offers, and everything happening at the store.
Want to See Something in a Video?
Got a kit or cymbal you'd love to see reviewed? A question you'd like us to answer on camera? Drop us an email at info@intomusicstore.com - we love hearing from our viewers and we do take requests.